How important is it to have a website for my fireworks stand or store?
Nowadays, this is an important consideration because it seems like every business in America has some kind of web presence. This article will discuss when and how to approach things like web development and online social media as a fireworks seller.
Should I Immediately Start a Website for my Fireworks business?
Believe it or not, you do not need a website in the beginning when you first start a fireworks business. The purpose of a business website, regardless of what you’re selling, is to drive traffic to your business. It ONLY helps to increase sales and market awareness and it’s not as much of a necessity as some other marketing tools.
What are the most essential places to market your fireworks business online?
Prioritize Google & social media
You, as a fireworks seller, need to be on Google Maps, and listed on Google Places, now referred to as Google Business Listing. This is the most essential location because Google is the top way for prospective buyers to find you when searching for fireworks stands before 4th of July.
You also need social media exposure, namely with platforms like Facebook and Instagram. YouTube is somewhat important, too, but those other two are the most crucial.
If you know how Facebook and Instagram business pages work, then you know it covers almost everything a website has, anyway. You can set these up to include your legal business address (very important), a contact phone number, and a website (if applicable). So, make sure you have Google, Facebook, and Instagram right away when beginning your business.
What’s The Real Reason to Make a Website For My Fireworks retail location?
What does a business website accomplish then?
The point of the website is to help you improve sales and provide a story or narrative behind your business. Also, many customers prefer to shop with companies that have a website for perceived business legitimacy. This is most true for temporary (seasonal) businesses like fireworks. Although your tent, stand, or store only operates for a couple weeks of the year, the website gives you online exposure all year long.
Even though you might not create a website right out the gate, it will make more sense to have something once you become established. Websites are an outstanding way to take your after-tax profits and reinvest them into your business to make it even more viable. Most sellers might do this at around Year 3 in business.
Remember that this isn’t cheap, and you don’t want to put together a poor website, which could do more harm than good. So, when the timing is right, it’s important to create a quality website, which could run anywhere from $5,000 to $10,000.
What Else Goes on a Strong Business Website?
Finally, if you’d like some inspiration for making a solid fireworks website, you’re welcome to explore the Black Cat Fireworks site for ideas. These are some of the helpful items you should consider when you’re ready to create an online fireworks headquarters.
- Lots of Fireworks Information (Of course!)
- This is the bread and butter of our website. We have a link and description to every item imaginable, including detailed descriptions, and video demonstrations.
- “About” Section
- This can be a quick biography about you and your business, including store/tent location.
- Ways for Customers to Contact You
- Include an email link, phone number, and/or an email submission form.
- Blog/News Section
- Here’s a terrific way to engage with customers, keep your website active, and improve search engine optimization. Black Cat Fireworks uses this section to cover everything from shopping tips to proper fireworks etiquette.
- Links to Social Media
- You always want to connect all your web components together with one another. That’s why you can see our pages links to Facebook, Instagram, Twitter, etc.
Black Cat: The Best in the USA for Quality Fireworks
We hope this helps you form a better understanding of online marketing in fireworks sales. If you’re going to start a website, do it right the first time, and you won’t regret it. For more support on setting up a “website for my fireworks stand or store,” contact us anytime for other suggestions.